Houzz is an online interior design platform that offers homeowners a place to browse and save home remodel inspiration, find the right design and construction professionals, and connect with other homeowners. Houzz has grown into a community of more than 40 million homeowners, home design enthusiasts, and home improvement professionals across the United States and around the world.
I worked at Houzz for just under four years as an Associate Copywriter and eventually their lead Marketplace Copywriter. I wrote original subtitles for their bi-weekly “Shop Houzz” newsletters to help generate interest around a variety of curated collections of home products, and also wrote descriptions for thousands of top-selling products sold through their direct channel by top-tier vendors.
Below are select samples of the work I did during my time as a Copywriter at Houzz. Please visit this link for a PDF-version of my Houzz work portfolio.
Newsletter Subtitle Copy
In 80 characters or less I was tasked with generating interest around a variety of curated collections of new and on-sale home products. The following samples were pulled from a number of weekly Shop Houzz newsletters sent in 2018 and 2019.
The themed titles of the newsletters are linked to the live collection of products on Houzz.com.
Below are selected samples of product descriptions written for Houzz’s private label products and products sold on their marketplace by top-level accounts between 2018 and 2019.
Forged from reclaimed wood with a sturdy iron frame, the Kendall Bar Stool adds a stroke of rugged character to your kitchen island. Pair this hardworking seat with other urban elements for a coordinated look.
The Verona flush mount is a high-impact fixture with a small footprint, perfect for your low-ceiling spaces. An open metal and-glass frame allows a pair of Edison bulbs to shine without obstruction and shed a warm glow on surrounding surfaces. Highlight your penchant for chic industrial style with the Verona.
Slim profile, big visual impact — this is the Stick Wall Sconce. This fixture does its job and stays out of the way, but not without first garnering a second glance. The Stick sconce is suitable for any design style, from mod to industrial.
Capture the cool, urban appeal of industrial design with help from the Ballistic Pendant. This truly one-of-a-kind fixture punctuates the empty space above your kitchen island, breakfast nook or entryway with an edgy, reclaimed feel that’s sure to spark interest.