Tractor Supply Company is the largest rural lifestyle retailer in the United States, and for over 80 years has provided essential farm and lifestyle products for recreational farmers, ranchers, and all who enjoy “Life Out Here.” Tractor Supply is a Fortune 500 company with over 1,800 stores in 49 states.
I was brought on as a copywriter for Tractor Supply through their partnership with Quad in August of 2019, and was tasked with assuming their distinctly practical yet neighborly brand voice to create copy for a number of channels including web, product, radio, digital animation, and SEO. I provide copy support across all departments within Tractor Supply and have had a hand in establishing copy standards for the company. I continue to work closely with Tractor Supply’s creative director and their team of talented designers to help give a voice to the company’s unique Out Here lifestyle.
To date, I have written for the following project types: Homepage copy, landing page copy, store signage, magazine and print copy, email copy, email subject lines and pre-headers, social ads, radio scripts, digital animation scripts, in-store radio scripts, app features copy for the App Store and Google Play, Google ad listing copy, exclusive-brand product naming, store event naming, letters and correspondence from leadership.
Below are select samples of projects mentioned above that best exemplify my ability to capture the brand voice of Tractor Supply Co. Please visit this link for a PDF-version of my early work portfolio, and this link for a more recent sample of work.
Landing Page Copy
Titles are linked to the live pages on Tractor Supply’s website.
The Tractor Supply homepage refreshes with new deals, sales, and brand messaging weekly or bi-weekly. I regularly write copy for hero events and sale banners. Samples of these are below.
Magazine Ad Copy
Social Ad Copy
Holiday Instagram Ads
Ridgecut Denim & Footwear Product Launch
In-Store POP Copy
In-Store Kiosk Copy
Digital Animation Ad Copy
I write scripts for 5-second and 15-second digital animation ads that run with the sale or marketing campaign dates. Listen to these scripts by clicking on the links below.
Radio Ad Copy
I write scripts for 30-second and minute-long radio ads that are targeted and run with sale or marketing campaign dates. Samples of these scripts are below.
1. Fall Super Sale — Tractor Supply’s Fall Super Sale has arrived, and we’ve lowered prices on 100s of items! Now through October 13th, save on Husqvarna, Purina Pet Food, Cub Cadet and DEWALT. Whether you’re gearing up for the cold or taking care of your pets, we’ve got what you need to get the job done. Like toughwear from Carhartt and Ridgecut, and the best prices on brands like 4health and Pedigree Pet Food. Now through Sunday, shop our Fall Super Sale by heading into your local Tractor Supply store or TractorSupply.com.
2. Pre-Thanksgiving Sale — Shop Tractor Supply’s Pre Black-Friday Sale, going on now through November 10th! We’ve lowered prices on 100s of items for Life Out Here, and from brands you know and trust like Husqvarna, Cub Cadet, Purina Pet Food, and more! Gear up for winter with savings on outerwear and toughwear from Ridgecut and Carhartt, and take care of your pets with unbeatable prices on food from Purina and 4health. Why wait until after Thanksgiving to score great deals like these? Take advantage of low prices now by heading to your local Tractor Supply store or TractorSupply.com
In-Store Radio Ad Copy
I write 20-second and 30-second seasonal, sale, and product launch ads for Tractor Supply’s radio which play in stores across the country. Samples of these scripts are below.
1. Dog Food — Searching for a new pet food? We have the brands you know and trust, like Purina Pro Plan, Hill’s Science Diet, 4health, and Taste of the Wild. Plus so many more! Tractor Supply has the best brands of pet food for every pet’s needs, and at prices that can’t be beat — guaranteed. Find exactly what you’re looking for here, at Tractor Supply.
2. Tractor Supply Omni — We work hard to make sure we have everything you need for Life Out Here. If you can’t find exactly what you’re looking for at your local store, be sure to head TractorSupply.com! Our website features an extended assortment of products for your home, pets, garden, and more, as well as online exclusives that you won’t find in store. Shop now at TractorSupply.com.
3. Holiday — Tractor Supply is your holiday shopping headquarters, where you can find something for everyone on your list — including your pet! From bird feeders and power equipment, to tools and workwear, we have gifts that’ll fill your loved one with loads of holiday cheer. Plus, shop for your pet’s favorite food, and stuff their stocking to the brim with treats and toys. Make this Country Christmas one they’ll be dreaming of for years with a gift from Tractor Supply.