Project: Weekly Shop Houzz Newsletters / Role: Copywriter
Houzz is an online interior design platform that offers homeowners a place to browse and save home remodel inspiration, find the right design and construction professionals, and connect with other homeowners.
During my time as a copywriter for Houzz, an ongoing responsibility was to write copy for weekly newsletters. In 80 characters or less, I was tasked with generating interest around a variety of curated collections of new and on-sale home products for Houzz. I made the most of the space I had, using subtle wordplay to fit in contextual words and phrases that elevated the writing.
Velvet and Leather Bar Stools

The New Traditionalist

Swivel Bar Stools

Persian-Inspired Rugs

The Ultimate Double-Sink Vanity Sale

Timeless Products

Outdoor Fire Pits and Cozy Accents

Dining Room

Holiday Rugs and Doormats

Modern Mountain Cabin

Quintessential Midcentury Style

Modern Bar Stools and Pendants

Industrial Pendants and Chandeliers

See more work samples here.