Project: Weekly Shop Houzz Newsletters / Role: Copywriter
Houzz is an online interior design platform that offers homeowners a place to browse and save home remodel inspiration, find the right design and construction professionals, and connect with other homeowners.
During my time as a copywriter for Houzz, an ongoing responsibility was to write copy for weekly newsletters. In 80 characters or less, I was tasked with generating interest around a variety of curated collections of new and on-sale home products for Houzz. I made the most of the space I had, using subtle wordplay to fit in contextual words and phrases that elevated the writing.