Project: Weekly Shop Houzz Newsletters / Role: Copywriter
Houzz is an online interior design platform that offers homeowners a place to browse and save home remodel inspiration, find the right design and construction professionals, and connect with other homeowners.
During my time as a copywriter for Houzz, an ongoing responsibility was to write copy for weekly newsletters. In 80 characters or less, I was tasked with generating interest around a variety of curated collections of new and on-sale home products for Houzz. I made the most of the space I had, using subtle wordplay to fit in contextual words and phrases that elevated the writing.
Velvet and Leather Bar Stools
The New Traditionalist
Swivel Bar Stools
The Ultimate Double-Sink Vanity Sale
Outdoor Fire Pits and Cozy Accents
Holiday Rugs and Doormats
Modern Mountain Cabin
Quintessential Midcentury Style
Modern Bar Stools and Pendants
Industrial Pendants and Chandeliers
See more work samples here.