Tractor Supply Co.
While I’m not the first-ever copywriter that’s worked at the marketing company I’m employed by, I am the first in-house copywriter that our client, Tractor Supply, has had in its 80-year history. I’m hugely honored to pave the way for writers here.
To date, I’ve been tasked with concepting original copy and providing copy support, and have had a hand in establishing copy standards across all departments in Tractor Supply. I’ve written scripts for radio ads, digital animation ads, and in-store messaging, as well as contributed to website homepage and landing page copy. I also helped to spearhead the Google search metrics project, writing content that boosted Tractor Supply’s SEO.
I work closely with Tractor Supply’s creative director and their team of talented designers to bring the company’s visions to fruition.
Stay tuned for work samples — they’re coming!
Gold + Ivy
Gold + Ivy is a female-owned, Nashville-based candle company that prides itself on hand-pouring their candles using all-natural ingredients like soy wax, cotton wicks, and phthalate-free oils. Gold + Ivy’s owner, Alexis, connected with me through the Girlboss network to help create compelling product descriptions for her Fall 2019 line of candles.
I worked alongside Alexis to ensure that the candle descriptions were on-brand and clearly communicated to the customer what scent and experience the candle would deliver.
Please see this PDF for the entire Gold + Ivy Fall 2019 collection.
I worked at Houzz for over three-and-a-half years as an Associate Copywriter and then their lead Marketplace Copywriter. I wrote original subtitles for their bi-weekly “Shop Houzz” newsletters, where, in 80-characters or less, I was to generate interest around a variety of curated collections of new and on-sale home products. I also wrote descriptions for thousands of top-selling products sold through their direct channel by top-tier vendors.
Please see this PDF for more samples of work from my time at Houzz.