Project: Digital Animation and Video Ads / Role: Copywriter
Tractor Supply supported their sales and campaigns with video ad spots like the ones shown below. I wrote the voice-over scripts for 6-second, 15-second, and 30-second versions.
Below shows 6-second, 15-second, and 30-second script versions of a single video campaign announcing Tractor Supply’s new garden center.
6s: Shop Tractor Supply’s new Garden Center, stocked with live plants, outdoor furniture, grills, and more!
15s: Tractor Supply’s spacious new Garden Center is stocked with everything you need to grow, grill, and enjoy your outdoor space, like live plants, outdoor furniture, grilling equipment, and more! Visit your local Tractor Supply to experience a new way to shop for Life Out Here.
30s: Tractor Supply’s spacious new Garden Center offers over three thousand square feet of additional lawn and garden products to grow, grill, and enjoy your outdoor space, including a wide assortment of live plant goods, outdoor furniture, veggies, soil and mulch. Plus, it invites a year-round shopping experience for our neighbors who can’t get enough of their grills, with an impressive selection of grills and grilling accessories. Visit your local Tractor Supply store to experience a new way to shop for Life Out Here.
See more work samples here.