Project: Sale and Campaign Radio Scripts / Role: Copywriter
Radio and In-Store Radio Ad Copy
I wrote scripts for 30-second and minute-long targeted radio and in-store radio ads that support sale or marketing campaign initiatives for Tractor Supply Co. Samples of these scripts are below.
1. Miranda Lambert’s MuttNation — Hey y’all, it’s Miranda Lambert! I’m so excited to introduce On the Farm – my new line of pet food and treats available exclusively at Tractor Supply. On the Farm products are inspired by life on the farm, made with real meat and farm-fresh ingredients for simple, balanced nutrition and a taste your dog or cat will love. The best part? Every On the Farm purchase you make benefits animals in need through MuttNation – my foundation that helps as many pets as possible find safe and happy homes. Try On the Farm pet food and treats today! Only at Tractor Supply.
2. Holiday Shopping — Tractor Supply is your holiday shopping destination, with gifts that are sure to make your Christmas merry and bright! From pet supplies and home decor, to power tools and workwear, we have something special for everyone on your list. Shop thousands of products to find the perfect gift for your loved one, and don’t forget to stuff their stocking with a Tractor Supply gift card. If you can’t find what you’re looking for in store, shop our extended assortment of gifts online at TractorSupply.com. A merry and bright Christmas starts here, at Tractor Supply
3. Join Neighbor’s Club — Life Out Here has its rewards — join our Neighbor’s Club to experience just how rewarding it can be! Members receive exclusive Tractor Supply offers, seasonal rewards, and benefits just for joining, like birthday surprises, automatic giveaway entries, receipt-free returns, and more. Signing up is free and easy. Ask a Team Member how you can join Neighbor’s Club today!
4. Lawn and Garden HQ — Welcome to your local homegrown headquarters. Find everything you need to get growing in your backyard, from garden tools and power equipment to soil and live plants. At Tractor Supply, you can shop a huge selection of lawn and garden products from top-rated brands like Troy-Bilt, Scotts, Miracle Gro, and Greenworks. Plus, shop powerful tools like tillers and zero-turns to help break ground in your garden and grow market-fresh produce right in your own backyard. Find everything you need at Tractor Supply — for Life Out Here.
See more work samples here.
Marissa Nicole 