Ridgecut Toughwear

Project: Product Launch / Role: Copywriter

In fall 2020, Tractor Supply announced a denim and boots extension to their exclusive line of workwear. To help maintain a consistent voice through the campaign, I wrote landing page and social copy for the launch of Ridgecut Toughwear denim and footwear. This campaign outperformed all previous TSC campaigns and increased customer clicks by 80%, store visits by 43%, and overall return on ad spend by 36%.

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