Project: Product Descriptions / Role: Copywriter
Houzz is an online interior design platform that offers homeowners a place to browse and save home remodel inspiration, find the right design and construction professionals, and connect with other homeowners.
During my time as a copywriter for Houzz, an ongoing responsibility was to name products and write descriptions for private label products and products sold on their marketplace by top-level accounts. Below are selected samples of these product descriptions.
Kendall Bar Stool
Forged from reclaimed wood with a sturdy iron frame, the Kendall Bar Stool adds a stroke of rugged character to your kitchen island. Pair this hardworking seat with other urban elements for a coordinated look.
Verona 2-Light Flush Mount
The Verona flush mount is a high-impact fixture with a small footprint, perfect for your low-ceiling spaces. An open metal and-glass frame allows a pair of Edison bulbs to shine without obstruction and shed a warm glow on surrounding surfaces. Highlight your penchant for chic industrial style with the Verona.
Stick Wall Sconce
Slim profile, big visual impact — this is the Stick Wall Sconce. This fixture does its job and stays out of the way, but not without first garnering a second glance. The Stick sconce is suitable for any design style, from mod to industrial.
Capture the cool, urban appeal of industrial design with help from the Ballistic Pendant. This truly one-of-a-kind fixture punctuates the empty space above your kitchen island, breakfast nook or entryway with an edgy, reclaimed feel that’s sure to spark interest.