Project: In-Store AR Activation / Role: Copywriter
In summer 2022, Nike tapped Snapchat to help enhance the back-to-school retail experience at Nike by Williamsburg. With the help of Snapchat’s AR Mirror, Nike invited shoppers to experience their ‘Swoosh High’ campaign in a more immersive way, using AR Lenses to try on products, unlock access to exclusive discounts, and transform how they shop for back to school.
For this exciting collab with Nike, I was tasked with writing headline copy, internal email comms for our sales team to distribute to clients, landing page copy, paid media copy, and organic social copy. The LinkedIn post highlighting the partnership is the most-viewed and interacted with post on the Snapchat For Business LinkedIn profile to date.