Project: Advertiser Positioning / Role: Lead Copywriter
The advertiser content team was asked to support the development of Pinterest’s 2025 advertiser positioning, Pinterest Power Decisions. This included writing and designing a core narrative story that would inform broader marketing motions and briefs for the 2025 calendar year (and beyond), and building a suite of sales content (pitch deck, multi-pager, and keynote) to enable our Global Sales Organization to deliver the new positioning and research 1:1 with clients. Below is just a taste of the story.
Marissa Nicole 