As a Senior Copywriter and Content Strategist on Pinterest’s advertiser content team, my work sits at the intersection of brand storytelling and sales enablement—translating company messaging, commissioned research, and cultural insight into content that moves global advertising partners to act. Day-to-day, that means leading narrative and messaging development across pitch decks, keynotes, talk tracks, and one-pagers for some of Pinterest’s biggest business moments, from the annual Pinterest Predicts trend report to the company’s annual presence at Cannes Lions. I work cross-functionally across sales, business marketing, insights, product marketing, and legal to ensure every piece of content is strategically sound, brand-consistent, and built to scale across a global sales organization of 400+.
The through-line across my projects is a belief that B2B content should be as compelling as any consumer campaign. For Pinterest Predicts, I led the narrative development of two pitch decks—including the first-ever Pinterest Palette sales deck—that positioned trend investment as essential for brand relevance and smarter ROI. For Cannes, I architected four distinct thought leadership content tracks designed to give sellers a sharp, timely angle into every client conversation. And for Pinterest’s 2025 advertiser positioning, Pinterest Power Decisions, I led the writing of the core narrative story and a full suite of sales materials that set the strategic direction for the year’s broader marketing motions. Across all of it, I bring a writer’s instinct for what resonates and a strategist’s eye for what converts.
Marissa Nicole 