At Snap, I wrote for one of the world’s most distinctive and fast-moving advertising platforms, crafting narratives that positioned Snapchat as a must-buy for global brands and media buyers. My work spanned the full range of B2B marketing: keynote scripts, OOH, paid media, landing pages, video scripts, organic social, sales collateral, and editorial content. I regularly presented work and led copy reviews directly with Snap’s C-suite and senior directors, which sharpened both my strategic instincts and my ability to communicate creative decisions under pressure. More than anywhere else, Snap is where I learned what it means to write at scale—producing high-craft work across dozens of brand partners, markets, and formats simultaneously, while keeping voice and tone consistent across English-speaking and non-English-speaking markets alike.
The projects I’m most proud of reflect the range of what great B2B writing can do. For Open Your Snapchat (Snapchat’s 2021 global B2B campaign) I owned all English-language copy and provided creative oversight for international markets, writing original content across 30+ brand partners, a campaign landing page, partner success stories, podcast ads, and social. For IAB NewFronts 2022, Snapchat’s first-ever live presentation at Jazz at Lincoln Center, I developed the overarching creative territory (There’s more to the story) that unified the entire event narrative across the stage, digital, and on-the-ground activations. And for Back to School 2022, working alongside agency partner Wunderman Thompson, I wrote the concept manifesto and key messaging pillars that transformed a seasonal campaign into a full thought leadership platform, giving “Snap to School” a strategic foundation that informed all downstream creative and marketing work.
For an in-depth look at my work on the Open Your Snapchat campaign, click here.
For an in-depth look at my work on IAB Newfronts, click here.
Marissa Nicole 